Advertising Design Programs

You may want to consider advertising design programs if you have a knack for computer design, an eye for graphic arts and a personality that persuades. There are many schools that offer advertising design degrees including certificate, associate’s degree and bachelor’s degree options. Advertising has grown into a massive field with many different facets, and it’s not all about people in suits that are sitting in board rooms deciding what television commercials to produce. There are many different jobs in the advertising field that use art and design skills to help introduce consumers to new products and services, remind them of well-known brands and, ultimately, persuade them to buy a product or invest in a service.

What Students Learn in Advertising Design School

Students learn a number of skills, theories, facts and historical perspectives during advertising design school. And, of course, they learn all the latest design software that is currently being used in the field. Most programs begin by educating students on the basic aspects of advertising, marketing, public relations and sales-as these fields are all related, and it is necessary to understand these concepts to navigate the industry. Then students can learn the leading computer aided design skills and use the most common design software such as Corel Draw, InDesign, PhotoShop and QuarkXpress.

Students who complete a traditional bachelor’s degree in advertising design will also be required to complete some general education courses in reading, writing, math, science and history. This may sound like a waste of time to some students, who may opt for a certificate or associate’s degree that sticks solely to advertising and design skills. However, many professional people find that the additional education helps better prepare them for the job market and opens up more career doors. Some design schools also introduce students to e-business, e-commerce, web development and website design.

Outcomes of Advertising Design Programs

There may be some certificate programs in design or related fields, but it is more likely that students will complete an associate’s or bachelor’s degree, and there are also many master’s degree programs for students who want to take their skills to the next level. Graphic artists in the advertising field often start out earning between $40,000 and $50,000 annually, and those with master’s degrees may earn as much as $80,000 to start with room for advancement. There are many opportunities in this field, and it’s an excellent time to start your career in advertising design.