Advertising Design Programs

You may want to consider advertising design programs if you have a knack for computer design, an eye for graphic arts and a personality that persuades. There are many schools that offer advertising design degrees including certificate, associate’s degree and bachelor’s degree options. Advertising has grown into a massive field with many different facets, and it’s not all about people in suits that are sitting in board rooms deciding what television commercials to produce. There are many different jobs in the advertising field that use art and design skills to help introduce consumers to new products and services, remind them of well-known brands and, ultimately, persuade them to buy a product or invest in a service.

What Students Learn in Advertising Design School

Students learn a number of skills, theories, facts and historical perspectives during advertising design school. And, of course, they learn all the latest design software that is currently being used in the field. Most programs begin by educating students on the basic aspects of advertising, marketing, public relations and sales-as these fields are all related, and it is necessary to understand these concepts to navigate the industry. Then students can learn the leading computer aided design skills and use the most common design software such as Corel Draw, InDesign, PhotoShop and QuarkXpress.

Students who complete a traditional bachelor’s degree in advertising design will also be required to complete some general education courses in reading, writing, math, science and history. This may sound like a waste of time to some students, who may opt for a certificate or associate’s degree that sticks solely to advertising and design skills. However, many professional people find that the additional education helps better prepare them for the job market and opens up more career doors. Some design schools also introduce students to e-business, e-commerce, web development and website design.

Outcomes of Advertising Design Programs

There may be some certificate programs in design or related fields, but it is more likely that students will complete an associate’s or bachelor’s degree, and there are also many master’s degree programs for students who want to take their skills to the next level. Graphic artists in the advertising field often start out earning between $40,000 and $50,000 annually, and those with master’s degrees may earn as much as $80,000 to start with room for advancement. There are many opportunities in this field, and it’s an excellent time to start your career in advertising design.

Web Page Design Programs – Five That Cover the Gamut

If you’ve decided to design your own web pages, good for you! You’ll develop a fountain of knowledge that will likely come in handy for years to come. Even better … there are so many web page design programs on the market today, covering all ranges of prices and sophistication, that your website design job is easier than it’s even been.

So let’s take a look at some of the more common website design programs.

Adobe Dreamweaver is considered a top-of-the-line HTML editor and is used by most professional web designers. It was built for web designers, web developers, and visual designers. You can easily view both the HTML code as well as the web page as it’ll appear in a browser. There’s nothing it can’t do. It supports most web development technologies, including HTML, XHTML, CSS, XML, JavaScript, Ajax, PHP, Adobe ColdFusion┬« software, and ASP. It allows you to incorporate CSS best practices without writing code. It’s a very sophisticated program. Its drawbacks? It costs around $400 out of the box if you aren’t upgrading, and it has a steep learning curve that might require more time than you want to spend in getting up and running.

Microsoft Expression Web 2 (which replaced their Frontpage program) is working hard to keep up with Dreamweaver. It has all the tool bars for control of your page layout and formatting, sophisticated CSS design features, and can build a web site using XHTML, CSS, XML, and XSLT, all the while making certain your pages are web compliant (something that was always lacking in Frontpage). As with Dreamweaver, it can take some time to get used to, especially if you want to take full advantage of all its features, and it runs around $300.

Xsite Pro is a little lower down the scale, providing a solid foundation as a web page design program without some of the flexibility. You can choose from 200 templates in their template selector or you can add templates from other designers or even create your own from scratch. It comes with a WYSIWYG (what you see is what you get) module gives you the ability to create pages without having to know HTML code (though it helps if you do). The page layout screen lets you customize your color schemes, nagivation menus, headers, footers, etc. And it comes with an audio wizard and a video wizard to help add other media to your website. The program sells for $297, though they occasionally offer a $100 discount.

CoffeeCup is a free HTML editor. It’s a drag and drop system, much like other WYSIWYG editors, with a built-in FTP program for uploading. It has wizards for tables, frames, forms and fonts and comes with all HTML 4.0 and XHTML tags. The Free version also includes wizards for images, links and a Quickstart so you can create web pages fast.

PageBreeze is another free HTML editor. It includes both visual (WYSIWYG) and HTML tag/source modes and is designed for simplicity and ease-of-use. There’s a very small learning curve before you’re ready to go.

As you can see, web page design programs cover the gamut from expensive to free, from a steep learning curve to almost no learning curve. The choice is yours. It’s certainly not necessary to pick up the most expensive program on the market if you’re only going to be doing basic web site design. Though you don’t want to saddle yourself with a program that can’t do everything you need, either.

Understanding Web Design Programs

If you have made up your mind on becoming a professional web designer, then it is time to incorporate training into your busy schedule. Websites are all created with the use of web design programs yet which ones should you be an expert at? There are literally hundreds of institutions that offer courses, certifications or even complete degrees yet you have to know which programs you would actually need.

As a web designer, you would need basic know-how on programming languages. For starters, you can concentrate on HTML or HyperText Markup Language coding. HTML is basically the building block of every website that you have ever seen. In order for you to understand the very core of web design, you have to have knowledge of HTML. If learning HTML is a bit complex for you, another program the WYSIWYG program, was designed to bring editing to an easier level. Such is the case with programs such as Dreamweaver 8.

Advanced languages in web design programs include XML, CSS, JavaScript, and many more. For you to come up with a professional looking website design you should know the techniques involved in creating a site. A website needs to be coherent and visitors of the site should know how to navigate the features in a matter of seconds.

To achieve this, you should basically know how a computer functions. To be able to set up or modify any website, you should know how to use FTP or File Transfer Protocol. This is a basic knowledge of adding pages and making site changes.

For graphic designer wannabes, it is imperative to learn raster and vector graphics. Raster graphics (grids made of tiny-pixels) rely on the resolution and dimension of the image. Vector graphics, on the other hand, makes use of coordinates and geographical points rather than pixels. The resolution of the vector graphics images is clear no matter how much you resize them.

When it comes to selecting the right fonts or typefaces, it is typography that you need to learn. Learning page layout means knowing how to mix texts, images, links, and pictures on a website. Learning these web design programs is vital since you will be tasked to create a pleasing overall design.

For you to find out which among these web design programs would suit your needs, you have to know your skills, your strengths as well as your budget. After all, your future career greatly depends on how well you chose from among the roster of available programs!